Finally – An Easier Way for Innovative Asset Managers To Access Capital: Direct Investing With RueOne

Talk to almost any hedge fund or private equity manager and the one thing you'll hear consistently is that it's tough to raise capital in today's environment. But it's also clear from these conversations that a number of talented asset managers have put together precisely the kind of deals that meet the risk and return profiles of many institutional investors and family offices. We're now regularly seeing a variety of attractive lower middle market transactions – real estate and private equity are great examples – with strong fundamentals and offering compelling returns.

So if the deals are out there with the return profiles that investors are seeking, why aren't asset managers able to raise the capital they need? The answer is actually quite simple -- the current fundraising model is broken.

Today's investors have a different set of demands: they want new sources of performance where they have greater say in choosing the investments that meet their investment criteria. In return, they are willing to make certain sacrifices – such as foregoing immediate liquidity in exchange for longer-term returns. Until today, investors have had few ways to access individual deals or find great asset manager talent without having to go through a traditional fund structure where assets are commingled and the investors have no control over the types of deals that populate the fund.

There's a better way. RueOne is a new kind of investment firm, best suited to meet the needs of today's asset managers and today's investors. We enable our asset manager partners to raise capital on a deal by deal basis so they can fully monetize their best ideas. Our institutional quality investment platform provides managers with the additional infrastructure and credibility they need to build their brands and raise capital.

RueOne offers institutional and qualified investors a la carte access to direct alternative investment opportunities managed by top-tier asset manager partners with domain expertise. We focus exclusively on investing in individual assets, such as a single private equity transaction or a piece of mezzanine debt, not funds or commingled assets.

We operate as an investment manager via an innovative online platform that gives asset managers direct access to our global investor network so they can raise capital quickly and efficiently. No need for lengthy road shows. We raise private equity style capital that is locked-up on a deal-by-deal basis. We invest on a principal basis in every transaction on our platform, and are not a placement agent or a broker-dealer. This way everyone's interests are aligned.

Sound easy? It is. RueOne – direct investing made simple.